{"id":1014,"date":"2026-01-12T12:25:10","date_gmt":"2026-01-12T11:25:10","guid":{"rendered":"https:\/\/marketing.sema.rs\/?post_type=clanci&#038;p=1014"},"modified":"2026-01-13T12:20:12","modified_gmt":"2026-01-13T11:20:12","slug":"marketing-inovacije-kao-izvor-konkurentske-prednosti-preduzeca","status":"publish","type":"clanci","link":"https:\/\/marketing.sema.rs\/en\/clanci\/marketing-inovacije-kao-izvor-konkurentske-prednosti-preduzeca\/","title":{"rendered":"Marketing innovation as a source of competitive advantage for a company"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"years":[1239],"keywords":[1124,1927,1509,407,2035,1266,2036],"english_keywords":[2039,2038,1590,1270,1127,2037,402],"authors":[1272,1214,634],"class_list":["post-1014","clanci","type-clanci","status-publish","hentry","years-1239","keywords-inovacije","keywords-kompetencije","keywords-konkurentnost","keywords-marketing","keywords-poslovne-performanse","keywords-preduzece","keywords-trzisna-orijentacija","english_keywords-business-performances","english_keywords-competences","english_keywords-competition","english_keywords-enterprise","english_keywords-innovations","english_keywords-market-orientation","english_keywords-marketing","authors-ana-popovic","authors-ljiljana-stankovic","authors-suzana-dukic"],"acf":[],"_links":{"self":[{"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/clanci\/1014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/clanci"}],"about":[{"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/types\/clanci"}],"wp:attachment":[{"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/media?parent=1014"}],"wp:term":[{"taxonomy":"years","embeddable":true,"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/years?post=1014"},{"taxonomy":"keywords","embeddable":true,"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/keywords?post=1014"},{"taxonomy":"english_keywords","embeddable":true,"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/english_keywords?post=1014"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/marketing.sema.rs\/en\/wp-json\/wp\/v2\/authors?post=1014"}],"curies":[{"name":"Wordpress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}